Bobby Moore to disappear under advertising again

A section of the original tiling

The panels are seen by Stadium, Arena & LDO visitors using Wembley Park Station

Brent Council is to enter a new 4 year contract with Wembley City Estate Management to sell advertising space on the walls of the pedestrian underpass to Olympic Way beneath the Bobby Moore Bridge.

Wembley City Estate were the previous agent and Brent claims they submitted the best value bid that will increase Council income.  Financial details of the contract have been withheld from public scrutiny.

The historic tiling which illustrates many sports, has not been viewable for several years. The tiling is still in place but concealed beneath a dressing on which the advertising is placed. Recently this has most often been used for the London Designer Outlet or the life style luxury flats recently built in the area.

Brent says that it will be able to specify the nature of the advertising and ensure that it is line with its advertising and sponsorship code.